Overview
Terel publishes "The Bot Layer," covering agentic AI, commerce evolution, and systems thinking. His newsletter tracks how autonomous AI agents are reshaping business—particularly marketing and retail—with recent coverage of open-source coding agents that let enterprises train custom models on private codebases. He sees value in "small, open, and local" over massive proprietary clouds.
Key Themes
- Agentic AI
- Commerce Evolution
- Open-Source AI
- Marketing Transformation
- Data Sovereignty
Posts
Covers the Allen Institute's SERA—open-source coding agents that let teams train custom models on private codebases. In a landscape of "open-ish" models, Ai2 is betting on transparency, and "the true value lies in small, open, and local."
Explores how agentic AI transforms marketing from broad channel campaigns into personalized one-to-one agent interactions.
Discusses the Google-Walmart partnership signaling movement toward agentic commerce with embedded purchasing and AI shopping assistants.